Social media marketing trends

Social Media Marketing Trends for 2020 and Beyond

Social media marketing trends are constantly changing every year. Almost every business now needs to be active on social platforms to survive. However, being active alone will not make a business successful.

There is a need to incorporate the latest social media marketing strategies to reap those awesome results you’re so longing to achieve.In the recent past, several trends have generated a lot of talk in the social media circles.

In this article, we’ll explore live streaming, social listening, influencer marketing, and ephemeral content. The 2019 has significantly seen these trends transform the internet marketing space to some extent, and there are signs that these social media marketing trends will continue to persist in 2020.

Live streaming

Facebook Live comes on top when live streaming gets mentioned. More and more businesses are broadcasting live to promote their offers. Marketers are taking note of this trend and encouraging organizations that are yet to use live video to join the bandwagon. Live streaming helps to engage a brand’s social media followers.

Also, it is an excellent opportunity for a brand to give and receive feedback in real-time. According to online marketing experts, vertical video, interactive video, smartphone-quality videos, and video remarketing are definitely things to keep an eye on in 2020.

Social listening

With more people are signing up on social media platforms by their thousands, there has never be a more opportune time than for businesses to leverage social listening now. You’ve probably seen this before: you are reading, watching, or discussing something on a social platform, and an advertisement pops up.

Businesses are using social media marketing trends that offer social listening to both analyze and understand the interests of their audiences. These solutions help you to see your business in the eyes and minds of the consumers, which helps to target the right audience in a precise fashion.

Influencer marketing

While influencer marketing is not a new concept, it’s equally not what it used to be a few years ago. The most noteworthy development in the evolution of influencer marketing is businesses’ growing focus on micro-influencers. A micro-influencer is a person on a social media channel who has a strong following (typically 1,000 and 90,000 followers), but doesn’t have celebrity status just yet.

These influencers help businesses to increase their credibility and brand awareness. Surprisingly, research shows that micro-influencers have higher engagement rates than celebrity influencers, meaning that using them can increase conversions. Another reason for using micro-influencers is that they are more cost-effective compared to macro-influencers and celebrities.

Ephemeral content

Any visual content that disappears after a certain period is ephemeral. Different platforms support the sharing of ephemeral content, including Instagram, Snapchat, and WhatsApp. Facebook Stories is also a form of ephemeral content.

The premise of using this type of content is that people get used to checking a brand’s profile, so much so that they are compelled to view updates before they disappear.

Your business can take advantage of this trend to make product demos, brand narratives, or keep your audience engaged with amusing, funny jokes, photos, and videos.

Social media marketing trends are probably the most dynamic aspect of online marketing there is out there. Taking advantage of the above hot trends will help to maintain your visitor base and increase your chances of growing your conversion rates significantly.